African Journal of Business and Management (AJBUMA)

About this journal

The African Journal of Business and Management (AJBUMA) is a peer-reviewed academic publication that focuses on the diverse and dynamic landscape of business and management practices within the African continent. The journal's scope encompasses a broad spectrum of research areas, including entrepreneurship, corporate governance, human resource management, marketing, finance, and strategy. It aims to provide a platform for scholars, practitioners, and policymakers to engage in critical discourse, share innovative ideas, and contribute to the advancement of knowledge within the African business and management community.

Key themes explored in AJBUMA encompass both theoretical and practical perspectives. The journal is particularly interested in research that addresses the unique challenges and opportunities presented by the African context, such as rapid urbanization, technological advancements, and economic integration. Additionally, AJBUMA encourages research that examines the intersection of business and management with broader societal issues, including sustainability, social responsibility, and poverty reduction.

The target audience for AJBUMA includes academics, researchers, students, business professionals, government officials, and other stakeholders interested in the field of business and management in Africa. The journal seeks to bridge the gap between theory and practice by providing a platform for sharing research findings and practical insights that can inform policymaking and business decision-making.

AJBUMA plays a significant role in shaping the discourse on business and management in Africa. Its publications contribute to the development of theoretical frameworks and empirical evidence that inform the understanding of African business practices and challenges. The journal's high-quality research and insightful analysis have established its reputation as a leading voice in the field, fostering collaboration and knowledge exchange among researchers, practitioners, and policymakers across the continent.