Key Elements

A. John Ward, Marvin Bower

Journal of Marketing · Volume 31, Issue 2 (1967) · pp. 91

DOI: 10.2307/1249679

Abstract

No abstract

Article information

Published: 1 April 1967
Language: en
Publisher: SAGE Publications
License: No license URL
DOI: 10.2307/1249679
Journal ISSN: 0022-2429; 1547-7185