Structural and Functional Distinctions Glen R. Ferlemann, Helmy H. Baligh, Leon E. Richartz Journal of Marketing · Volume 32, Issue 4 (1968) · pp. 103 DOI: 10.2307/1249346 Abstract No abstract Article information Published1 October 1968 Languageen PublisherSAGE Publications LicenseNo license URL DOI10.2307/1249346 Journal ISSN0022-2429; 1547-7185