Advertising Principles and Practice H. H. Maynard, Thomas E. Maytham Journal of Marketing · Volume 13, Issue 2 (1948) · pp. 264 DOI: 10.2307/1246849 Abstract No abstract Article information Published1 October 1948 Languageen PublisherSAGE Publications LicenseNo license URL DOI10.2307/1246849 Journal ISSN0022-2429; 1547-7185