Guns and Butter Roland S. Vaile, J. Philip Wernette Journal of Marketing · Volume 6, Issue 1 (1941) · pp. 84 DOI: 10.2307/1245789 Abstract No abstract Article information Published1 July 1941 Languageen PublisherSAGE Publications LicenseNo license URL DOI10.2307/1245789 Journal ISSN0022-2429; 1547-7185