Macro Marketing: A Social Perspective

Anthony F. McGann, Reed Moyer

Journal of Marketing · Volume 37, Issue 2 (1973) · pp. 113

DOI: 10.2307/1250063

Abstract

No abstract

Article information

Published: 1 April 1973
Language: en
Publisher: SAGE Publications
License: No license URL
DOI: 10.2307/1250063
Journal ISSN: 0022-2429; 1547-7185