The Study of Attention Value

Howard Porter Longstaff, B. D. Copland

Journal of Marketing · Volume 23, Issue 2 (1958) · pp. 226

DOI: 10.2307/1247851

Abstract

No abstract

Article information

Published: 1 October 1958
Language: en
Publisher: SAGE Publications
License: No license URL
DOI: 10.2307/1247851
Journal ISSN: 0022-2429; 1547-7185