Export Strategy Michael Czinkota, Subhash C. Jain Journal of Marketing · Volume 54, Issue 3 (1990) · pp. 116 DOI: 10.2307/1251822 Abstract No abstract Article information Published1 July 1990 Languageen PublisherSAGE Publications LicenseNo license URL DOI10.2307/1251822 Journal ISSN0022-2429; 1547-7185