Marketing: An Environmental Approach Robert A. Robicheaux, John R. Kerr, James E. Littlefield Journal of Marketing · Volume 38, Issue 4 (1974) · pp. 114 DOI: 10.2307/1250406 Abstract No abstract Article information Published1 October 1974 Languageen PublisherSAGE Publications LicenseNo license URL DOI10.2307/1250406 Journal ISSN0022-2429; 1547-7185