Cookbook Recipe Seymour Sudman, Charles H. Backstrom, Gerald D. Hursh Journal of Marketing · Volume 28, Issue 3 (1964) · pp. 121 DOI: 10.2307/1249183 Abstract No abstract Article information Published1 July 1964 Languageen PublisherSAGE Publications LicenseNo license URL DOI10.2307/1249183 Journal ISSN0022-2429; 1547-7185