The New Fundamentals Of Marketing David (Skip) Smith LBS Management Review · Volume 8, Issue 1 (2004) DOI: 10.4314/lbsmr.v8i1.24471 Abstract No abstract Article information Published19 November 2004 Languageen PublisherAfrican Journals Online (AJOL) LicenseNo license URL DOI10.4314/lbsmr.v8i1.24471 Journal ISSN1118-3713