Leveraging your Database for Effective Direct Marketing

Vincent Onyemah

LBS Management Review · Volume 4, Issue 1 (1999)

DOI: 10.4314/lbsmr.v4i1.24464

Abstract

No abstract

Article information

Published: 1 January 1999
Language: en
Publisher: African Journals Online (AJOL)
License: No license URL
DOI: 10.4314/lbsmr.v4i1.24464
Journal ISSN: 1118-3713