The role of marketing in achieving change within Public business organizations

Abstract

<jats:p>This article aims to highlight the role of marketing in bringing aboutchange to improve the work of business organizations, especially publicorganizations in algeria, for a long time these organizations have been aburden on the state, rather than achieving the desired economic objective ofcreating added value for itself and those around it, where should this situationbe changed by the treatment and significantly the marketing function, which suffers great shortcomings in it, mainly due to philosophical andadministrative backlogs and political backgrounds, which may achieve a comprehensive change of her policies and objectives and her marketand social status, a situation that has been identified in a sample of public organizations and has proved the correctness of the change required. &#x0D;
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