Moroccan Journal of Business Studies

About this journal

The Moroccan Journal of Business Studies (MJBS) is a scholarly publication dedicated to disseminating high-quality research on the diverse aspects of business within the Moroccan context and beyond. Its scope encompasses a wide range of topics, including management, finance, marketing, accounting, entrepreneurship, and international business. The journal particularly emphasizes research that addresses the unique challenges and opportunities faced by businesses operating in Morocco, a country undergoing rapid economic and social transformation.

The MJBS prioritizes original empirical research, theoretical studies, and case studies that contribute to the advancement of business knowledge. Key themes explored within the journal include: the impact of globalization on Moroccan businesses, the role of technology in driving innovation, sustainable business practices, financial management in emerging markets, and the development of human capital in the Moroccan economy. The journal also welcomes research that explores cross-cultural comparisons, examining the similarities and differences between business practices in Morocco and other regions.

The MJBS caters to a diverse audience of academics, researchers, practitioners, and policymakers interested in the field of business studies, particularly within the context of Morocco. The journal's readership includes faculty and students from Moroccan and international universities, executives and managers from both public and private organizations, government officials involved in economic development, and business consultants seeking to understand the Moroccan market.

The MJBS strives to be a leading platform for promoting academic discourse and fostering collaboration within the business community. The journal achieves this goal through its rigorous peer-review process, which ensures the publication of only high-quality research, and by providing a platform for researchers to share their findings and engage in constructive dialogue with their peers. This focus on quality and impact has contributed to the journal's growing reputation within the academic and professional communities, making it a valuable resource for anyone seeking to explore the complexities of business in Morocco and beyond.