The Retail and Marketing Review
- Publisher
- MC Cant
- Country
- South Africa
- Language
- English
- Thematic area
- Business and Finance
About this journal
The Retail and Marketing Review' is a peer-reviewed academic journal that examines the complex and dynamic landscape of retail and marketing. Its scope encompasses a wide range of topics, from consumer behavior and brand management to digital marketing, omnichannel strategies, and the impact of technology on the retail industry. The journal delves into both theoretical and practical aspects of these themes, offering valuable insights for academics, practitioners, and policymakers alike.
Key themes explored in the journal include consumer insights, marketing strategy, retail operations, emerging technologies, sustainability, and ethical considerations. The journal encourages rigorous research that contributes to a deeper understanding of the ever-evolving retail and marketing landscape. It seeks to advance knowledge, stimulate discussion, and provide actionable recommendations for businesses operating in this competitive environment.
The audience for 'The Retail and Marketing Review' is diverse and includes academics, researchers, marketing professionals, retail executives, consultants, policymakers, and students interested in the field. The journal aims to serve as a platform for knowledge sharing and dissemination, bridging the gap between research and practice. It provides a forum for leading experts and practitioners to share their insights, case studies, and innovative approaches to navigating the challenges and opportunities in the retail and marketing realm.
'The Retail and Marketing Review' has established itself as a reputable and influential publication in its field. It boasts a high impact factor, signifying its contribution to the advancement of knowledge and the significant impact it has on the broader academic community and industry practitioners. The journal's rigorous peer-review process ensures the quality and originality of published articles, further solidifying its standing as a trusted source of information and a valuable resource for researchers and industry professionals alike.
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